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Saturday, September 14, 2024

Škoda Octavia: Refreshing the brand’s best-seller

UK
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Automobile Magazine
Editor | News | United Kingdom

Škoda Auto is updating the hatchback and estate versions of its iconic Octavia. With more than 7 million units sold, it is by far the brand’s best-selling model. Its fourth modern generation has now been given a freshened look that includes a revised Škoda grille and new second-generation LED Matrix beam headlights. Customers benefit from even more comprehensive standard equipment like a 10-inch Digital Display or dual-zone Climatronic. On top of that, the share of sustainable materials inside the car has increased. Further safety and assistance systems enhance active and passive safety and a new range structure provides additional individualisation options.

Klaus Zellmer, Chairman of the Board of Škoda Auto, says: “Our customers rightly expect a lot from the Octavia and this refresh takes our best-selling model to the next level. Innovations such as a fully redesigned infotainment system, new safety systems, increased use of sustainable materials and more powerful headlights make it an even better fit for everyday explorers. I’m confident our latest Octavia will surprise and delight its drivers and passengers, confirming its place as our most popular car.”

Martin Jahn, Škoda Auto Board Member for Sales and Marketing, says: “The Octavia is the backbone of the Škoda brand. After four modern generations and over 7.15 million units sold, the upgraded Octavia will continue this success story. With a refined front view, new assistance systems and state-of-the-art infotainment, including a 13-inch central display for the first time, our updated bestseller is set to maintain its position as one of the most successful models in Europe. I am convinced it will continue to impress everyday explorers – with its versatility, attractive design and excellent value for money.”

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