Thursday, June 13, 2024

New Dacia retailer opens in London, with VIP guests and the UK public debut of the All-New Spring

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Automobile Magazine
Editor | News | United Kingdom

Dacia London West, the brand’s new flagship UK retailer, has been officially opened by Laura Popescu, the Ambassador of Romania to the United Kingdom, the Mayor of Hounslow, Karen Smith and Councillor for Osterley and Spring Grove Ward, Tony Louki.

All declared Dacia UK’s latest and most impressive facility open for business at a special ribbon-cutting ceremony, with the launch event also being attended by senior Dacia representatives and members of the local community. The site accommodates Dacia and Renault brands, both part of the Renault Group.

The celebrations were made even more memorable as the new retailer played host to the UK public debut of the All-New Dacia Spring, which at only £14,995 on-the-road is the UK’s most affordable new electric car.

Attendees enjoyed an exclusive tour of the near one-acre site, which occupies an easily accessible prime position on the A4 in Brentford. Taking 10 months to complete and based on an entirely redeveloped plot, London West features an advanced 10-ramp workshop with an MOT testing lane, eight EV charging points, and an undercover display of up to 80 Approved Used vehicles.

The showroom includes ample room to display a version of every Dacia model, while many of the fittings and fixtures are made from recycled materials. These include sofa coverings produced from plastic bottles, rugs woven from nylon waste and old carpets, and panel stands constructed from recycled tyres.

London West is also partly powered by solar energy. The sizeable roof of the all-new, 3,078 sq metre building incorporates 28 solar panels.

The advanced features are complemented by a highly knowledgeable team of 36, who between them have nearly 200 years of automotive industry experience.

Frédéric Maillard, Managing Director of Renault Retail Group, which operates London West, said: “It was fantastic to celebrate the opening of our flagship retailer with such an enthusiastic audience, especially as many of those joining us were local to the area. With our all-new London West site, we are striving to provide the region’s car buyers with a retail experience that is the best in the business, combining award-winning cars with a first-class service in a cutting-edge facility. For those who could not make it, we invite them to call in – our doors are always open and we look forward to introducing them to everything that Dacia and Renault has to offer, right on their doorstep.”

Luke Broad, Dacia Brand Director for the UK, added: “The 4 June was a great day for Dacia, our customers and everyone who wants to switch to an electric car. Combining the official opening of orders for the game-changing Spring and that of our flagship retailer shows how dedicated Dacia is to giving UK car buyers what they really want and need. To have guests such as the Ambassador of Romania to the United Kingdom and the Mayor of Hounslow help us celebrate shows just how important an occasion it was and is a great illustration of the brand’s impact and intent.”

London West is located at 1 West Cross Way, West Cross Industrial Park, Brentford, TW8 9DE.

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