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Tuesday, June 18, 2024

Urban Automotive celebrates 3000 modified New Defenders

UK
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Automobile Magazine
Editor | News | United Kingdom

Urban Automotive, the bespoke modifier of luxury automotive brands, is celebrating its 3,000th conversion of the New Land Rover Defender L663.  Land Rover’s popular luxury SUV continues to prove an immense hit with Urban Automotive clients, with the Widetrack option selling over 2,500 ‘kits’ worldwide.

Launched in 2020, Urban Automotive’s styling programme for the Land Rover Defender was among the first to individualise one of the most sought after 4x4s of the moment, and is now available to order across 90 and 110 wheelbase variants. Completing the comprehensive line-up, Urban is also introducing its Widetrack ‘kit’ for the highly anticipated New Land Rover Defender 130 from February 2024.

Included in the New Land Rover Defender 130 styling package is an extensive range of Urban’s signature modifications such as optional vented carbon fibre bonnet, rear roof spoiler and black styling pack for the bumpers and grille. A choice of four premium performance wheels reinforces the design upgrades, with the all-new WX4 ‘Ballistic’ alloy wheel available in 20” & 22” fitment.​

A first glance of this latest offering from Urban Automotive and an in-depth look at the specification is currently featured in the latest episode of their hugely popular YouTube series – Urban Uncut – which airs every Friday at 5pm GMT.

As with all Urban Automotive modification packages, the Urban Widetrack ‘kit’ is designed by an inhouse team led by company founder Simon Dearn and follows their ‘OEM+’ mantra, meaning every element complements and elevates the original manufacturer design.

Each kit is produced entirely in the UK, calling on Urban’s highly skilled team and extensive carbon fibre expertise. Urban Automotive manufactures all carbon fibre inhouse, using only the highest quality materials for a lasting premium finish and perfect fitment that meets the original manufacturer factory standard, while also offering comprehensive personalisation options.

For clients looking to commission an Urban conversion, the company manages every step of the process to ensure vehicles are tailored to individual requirements.

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