Tuesday, June 18, 2024

At the launch in Turkey, we asked Chery’s Chinese responsible manager “Ting Chen”…

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Automobile Magazine
Editor | News | United Kingdom

The Chery brand, which has entered the Turkish market and sold gasoline engine and SUV vehicles in recent years based in China, invited the press members to inform about the technologies and new equipment of tigopro8 and tigopro7 vehicles at the new launch Sunday in Turkey.

Chery Turkey made a speech at the press conference and for 20 years Chery Automobile Co., co.Ms. Ting Chen, who works in the Euro Zone Controlled Government, is responsible for the development of the European Sunday by communicating with new partners in Turkey and other European Countries, Automobile Magazine, General Publication Management Ozgur Sunay asked Ting Chen her question at the event area as follows:

Question asked to Ting Chen: Chery is a company originating from China and headquartered in China, and when we look at its competitors, BYD, Tesla V.b. its vehicles are located in the world and Turkish Sundays with its range of electrical products. At Chery’s invitation today, you told us here today by highlighting the latest technologies and equipment of the vehicles included in the electric vehicle in their new models.
When we look at your competitors again, they are made up of brands that have a wide Sunday in China and have been turning to electricity generation since the first vehicles.
For example, in Turkey, TOGG was first introduced to the market with electric versions. However, this is not the first time we have seen an electric vehicle breakthrough from you in Turkey. You have reached 940 thousand sales from zero in the last 5 years. Now you are reintroducing us with your new gasoline and plug-in hybrid vehicles along with technological developments. Is this a customer acquisition strategy study that is completely unique to Turkey? In this sense, why didn’t Chery enter the Turkish Sunday with an electric model first. Is Chery afraid of electric vehicle investment or timid? Or is this just a strategy?

Answer from Ting Chen: China, Chery’s manager hesitated to answer this question. He left the interview and walked away. Turkey, Mr. responsible for marketing and communication of Chery. Hüseyin Kahya bey, when he did not get an answer to our question, he made a statement to our publication as follows;

We publish Huseyin Kahya’s answers one by one from his own mouth;
We think that the electric vehicle has not matured yet in Turkey on Sunday. We think like this only for Turkey. The brand’s work is already underway in Europe. Chery’s product range is actually very wide; there is a wide range of hybrid, plug-in hybrid, internal combustion, electric products. Chery has been researching the Turkish Sunday for about 2 years before coming to Turkey.

If you don’t look at the last 6 months, internal combustion engines, especially electric, gasoline and automatic transmissions, are taking the largest share in Turkey. You’ll get your due, too. Every brand has different strategies. As I said in the product range, Chery is ready. Togg’s startup is electric, Tesla is already 100 percent electric, but globally, like Chery, every model is electric and has an add-on. Currently, the Turkish Sunday has been moving automatically with gasoline for the last 2 years. We have arrived at the moment and positioned it as a product strategy in this way at first. As you can see, in fact, our sales figures show that the positioning is correct.

Sunday In the future, when the infrastructure of the market is hand in hand, of course, electric models will also come hand in hand. They just announced the plug-in hybrid, as you can see, they said that they are planning future electricity, the product range is wide. We have the power to bring everything that the customer, the consumer wants to buy here. It’s a matter of time, it’s a matter of time. He is responding to Sunday’s request. The Sunday demand is currently gasoline, electricity. Each brand already has its own separate strategy. In our strategy, at the moment it is internal combustion, in the future the consumer wants electric electricity, of course, when he gives it on Sunday… Currently, there are more buyers of this model from this range.

Special information notes from the launch: Chery Automobile Ltd. now it has started using its name as Chery Group. Is it a structural change? We don’t know if Turkey is special or not.

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